projects
Advertising Discourse
Analysis of recurring linguistic patterns in cosmetics advertising discourse.
Context
This project is conducted with the Grammatica laboratory on advertising discourse analysis, especially in the cosmetics domain.
Goals
- study recurring linguistic patterns;
- identify repeated structures;
- use AI methods to support linguistic analysis.
Methods
- corpus construction;
- linguistic analysis;
- machine learning;
- explainability of results.
Collaborations
Project conducted with Thi Thu Hoai Tran and Maria Kontozoglou.